Artículo
articulo.studio
The first samples suggested that it was something more than just homewear. Something practical, light and inspiring at the same time, reflecting the comfort of the bedroom and going beyond it.
And it's not just about the elegant cut: from the very beginning I decided to buy leftover designer fabrics and use them to the last inch. The next step was to choose a universal cut. So we got literally unique pyjama sets in the unisex style, in which one can feel like home wherever they are.
Art direction & producer Artem Kachan
Photos Anastasia Menshikova
Video direction Artem
Color Ivan Berezka
Text Elmira Minkina
Brand Identity Non-objective
campaign
VILET
viletfashion.com
Art direction & photos Artem Kachan
Video direction Daniil Galius
Producer Natalia Prigara; Liza Cherednichenko
Technical assistant Pavel Dvoyanov
Stylist Anastasiya Yudina
Stylist assistant Elina Safiullina
MUAH Tima Leo; Ilya Race
Agency Avant
campaign
VILET
viletfashion.com
Art direction & photos Artem Kachan
Video direction Daniil Galius
Producer Natalia Prigara; Liza Cherednichenko
Technical assistant Pavel Dvoyanov
Stylist Anastasia Abdulina
Stylist assistant Anna Bardina
MUAH Katya Uskova
Agency Avant
campaign
An unexplored place in the far east of Russia
The city is washed by the Sea of Japan from three sides. Therefore, it is difficult not to immerse yourself in the romantic sea mood that accompanied us throughout the trip.
Together with the team, we created a series of photographs and videos that reflected that same Far Eastern spirit.
Art direction & producer Artem Kachan
Assistant Natasha Murchenko
Photo Tasha Razzhigaeva
Video direction Egor
Color Ivan Berezka
video
Pull&Bear
pullandbear.com
Campaign Pull&Bear, in collaboration with influencers Sasha Trautvein and Dasha Boyarskaya for the FW21 collection.
Producer Karin Chistyakova
Producer assistant (Inditex office) Artem Kachan
Photo Erik Panov
Video Kita Chernikov
campaign
Japan
February 2025
We planned a campaign shoot for brand in Tokyo, but due to organizational challenges, things took a different turn.I ended up going on a solo trip. It was thrilling and a little overwhelming. Tokyo felt like a city of the future, full of inspiration at every turn.
Exploring and scouting locations for future projects became so immersive that I canceled trips to nearby cities, choosing instead to fully experience Tokyo. It’s a unique world — impossible to grasp in one visit, yet impossible not to return to.
journeys
Italy
March 2024
This journey began in March.
We explored the main sights, but the Vatican and Villa Borghese left the biggest impression. The grandeur of St. Peter’s Basilica was breathtaking, and strolling through Borghese Gardens felt surreal.
And, of course, sipping an Aperol Spritz on the Spanish Steps — just like in Roman Holiday — made the experience truly unforgettable.
journeys
Santiago de Compostela
A Coruña
Spain
April 2024
Reuniting with friends after almost two years made my trip to Spain unforgettable.
I fell in love with La Coruña and Santiago de Compostela — two charming cities surrounded by flowers. Their atmosphere was so peaceful, it felt as if I had escaped to a secluded island. Nowhere else have I ever felt such tranquility.
journeys
MAAG
maag-fashion.com
Art direction Artem Kachan; Anastasia Abdulina
Photos Anton Rudzat
Producer Natalia Prigara; Artem Kachan; Vanya Gromov
Technical assistant Pavel Dvoyanov
Stylist Anastasia Abdulina; Yulia Plakhotnikova; Alexandra Shulyak
Stylist assistant Kristina Soldatova; Katya Verdiyan
MUAH Elza Tsedenova
Agency Avant
catalog
MAAG
maag-fashion.com
Art direction Artem Kachan; Anastasia Abdulina
Photos Anton Rudzat
Producer Natalia Prigara; Artem Kachan; Vanya Gromov
Technical assistant Pavel Dvoyanov
Stylist Anastasia Abdulina
Stylist assistant Anastasiya Yudina; Valeria Lazareva
MUAH Alena Moiseeva; Elza Tsedenova
Agency Avant; OpenUp
catalog